top of page

The Edge Markets - AI Chatbots: More than just customer support

Publication: The Edge Malaysia

Author: Jotham Lim

Calling the first-generation iPhone just another phone with a touchscreen does not do it justice. Over the past decade, the device has outgrown its capabilities and expectations, revolutionising the way we communicate with each other and giving birth to a whole new industry.

Chuang Shin Wee, co-founder and CEO of Pte Ltd, likens this to referring to artificial intelligence (AI) chatbots as a simple business tool for customer support. “When you contact a bank’s call centre, you are put through an Interactive Voice Response system, where you have to wait and press a lot of buttons before you can have your problem solved. Chatbots are different because they are able to provide immediate support to customers,” he points out.

Read more:

Learn more at

Request a demo at


bottom of page