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Search launches Singapore’s first digital insurance broker with MSIG, Allianz and Etiqa

Publication: MSIG SG

Author: MSIG SG

Fintech startup today unveils, an English-Chinese bilingual WhatsApp Chatbot that helps car owners in Singapore find the most competitive motor insurance that suits their profiles. Done in partnership with 3 major insurance companies: MSIG, Allianz and Etiqa, is offering digital brokerage services for general insurance under the Monetary Authority of Singapore (MAS) Fintech Sandbox program.

“Traditional online aggregators typically do not provide personalised quotes that are essential for car owners to make purchase decisions, while offline human agents do not have the expediency and convenience that online channels offer,” said Chuang Shin Wee, CEO of “With, we are proud to partner with Allianz, Etiqa and MSIG to not only enable car owners to receive multiple quotes from different insurance companies in one go, but to do it conveniently using WhatsApp, in a language that they prefer, and even receive up to $200 cash-back for each policy that they buy.”

In building, seeks to create a wholesome digital insurance purchase experience through a combination of quantitative and qualitative research methods. To do that, the company is collaborating with the Singapore Management University (SMU) on a doctoral-level research led by Associate Professor Hannah Chang and James Tan, the former CEO of Tokio Marine Life Insurance Singapore (TMLS), to better understand consumer psychology and to optimise user journey for


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